Why not a Knight on the logo?
Too much negative association I guess.
Here’s the official marketing wank about it:
In a statement, Auckland FC said the “visual identity represents the city of Auckland throughout, from its primary colour – electric blue – building on Auckland’s traditional royal blue, to the crest.
“The newly revealed shield contains a graphic tribute to Rangitoto and Auckland’s iconic skyline, and with an ascending ‘A’ for Auckland in its centre.
The Black Knight visor and the stripes in the badge link the crest to club founder Bill Foley and the teams that form part of the Black Knight Football Group.”
That badge is fucking awful, there’s nothing tempering that eyeball-searing blue and the design is way to abstract.
They’ll change it within 5 years.
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And yet it’s not the worst badge in the league.
See Exhibits A & B
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The issue with the badge is that it gets lost in the jersey. needs at least a white border or something
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Yeah, I almost can’t see the badge in that jersey design. Quite odd, to be honest.
At least they didn’t call the club Black Knights FC or similar. That would’ve been utterly honking. They can still be nicknamed the Black Knights if they really insist, but at least its not part of the name.
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Honestly neither of those are as bad or horrific.
The Wanderers having the letters intermingled looks a tad odd but the shape with the 3 circles and text is fine. Its by no means lovely but its completely fine as a bad.
The Victory badge is immensely plain. The issue with it is the text- two different fonts and a weird placement of FC. If they fixed up the text its fine as a very plain generic brand.
But both are way ahead of the Auckland bad. The text of “AFC” is meaningless. The badge shape has so many lines but also no defined. Ideally I’d want the badge to say Auckland and have the bridge in an enclosed shape.
Foley’s other two teams also have pretty bad badges
Hate a meaningless design with no club identifying markings. The shape itself isnt bad though just needs some identity.
The ones a shocker too. The different text and colour for Vegas to the rest and the lack of a defined shape
We know it’s a Wiesbaden rip-off but it’s always looked like the Sydney Swan getting fisted at Sleaze Ball to me.
Presumably they went with that instead of writing Auckland in full so it could give the illusion initially of being Athletic Football Club ala their sibling club Bournemouth.
Edit Thought AFC Bournemouth was Association all these years, like Hull.
The Auckland logo looks like it is a rip off of Burirum, the Thai team that occasionally pops up in the ACL
Damnit. I see it.
And it’s two fists!
That’s a hell of a night …
Not after taking 7 the other night.
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remember kids, you need to work up to these things. Don’t dive right in.
Outfield kit is a good throwback
Really???
Yep
looks like a rash vest you wear at the beach
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