Are the Flexi 3 and Flexi 6 memberships new for this year?
We’re a family of four, and on average we typically only get to around 6 home games per season.
- A Bronze family membership is $665, for 4 x GA seats at all home games.
- At the other end of the scale, a Supporter membership is $75 for a single adult (with 10% discount on additional tickets), and a family (2A + 2C) GA ticket for most home games (after the 10% discount) typically costs around $50-60
In previous years, this meant that unless we were expecting to attend more than 10 home games in the season (unlikely), it was cheaper for us to get a single Supporter membership, and then purchase discounted tickets game-by-game as required (we’d end up spending about ~$400-450 in total for the season).
(last season there were 13 x SFC HAL home games, including regular season and finals),
Not only was it a couple of hundred bucks cheaper, but the whole pay-as-you-go approach meant that if (for whatever reason) we couldn’t get to as many games as we’d planned, we only paid for the ones we actually attended.
- A Flexi 6 Bronze family membership is $335 for 4 x GA seats at any 6 home games
- A Flexi 3 Bronze family membership is $185 for 4 x GA seats at any 3 home games
The Flexi memberships are now better value than buying discounted tickets game-by-game on a Supporter membership.
Granted it isn’t pay-as-you-go, but even if we’re unable to make it to all 3 or 6 games, we’d still likely be better off.
The tipping point would be if we got a Flexi 3 but could only manage 1 game, or a Flexi 6 and only manage 4 or fewer games; at which point it would have been better to buy tickets for each game separately.
Additionally, a Flexi family membership would mean that I get to feel much better about the entire family being SFC members (as opposed to previous years where it was more like “1 member + 3 very passionate guests”).
(my 2019/20 Supporter membership has already auto-renewed; but I’m sure I can call the club and upgrade to a Flexi 6).
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I do wonder whether the full Bronze family membership would be better priced a little lower, as it would encourage families to attend more games.
As I mentioned above, from a pure cost perspective, a Bronze membership is likely to only appeal to families that already intend to go to most home games.
Those with families (especially teenagers) will know that trying to plan family events in advance can be difficult (nobody seems to know if they’re available until the last minute), so it would be difficult for a lot of families to justify the cost of a Bronze membership, because they simply can’t know ahead of time whether they’re likely to get 10 games out of it.
By having it priced cheaper (around the cost of ~7 games, or just over half the number of home games in a season), it would (in my opinion) encourage more families to opt for a ticketed membership at the start of the season.
Once you have a membership that entitles the whole family to ANY home game, tossing out a “who wants to go see the Sky Blues tonight?” over Saturday morning breakfast is far more likely than trying to figure out in June how many games the family might go to in 6-9 months time.
I don’t know how much the club relies on revenue from memberships; but I would have thought the club (and the league in general) benefit more from packed stadiums, in exchange for a small reduction in membership revenues.